Theme Of Lord Of The Flies - 1453 Words

Joshua Bradshaw Mrs. Varnam English 10, Period 2 23 November 2014 Theme Developed in Lord of the Flies Different events in life can change who people are. These events can change anyone including people who are civilized and well educated. Life-changing events bring out different sides of people. These sides can be unexpected and sometimes horrifying. This is shown in the novel Lord of the Flies by William Golding. A group of well-educated and upper-class boys survive a plane crash and are stranded on a deserted island in the Pacific. These boys range from younger kids to teenage boys. The island and the challenge of survival tests the boys on who they really are. Some of these boys want to survive in an orderly and productive way whereas others are not concerned about getting rescued and turn into savages. In the novel Lord of the Flies by William Golding, the author uses character conflict and setting to teach that man is essentially good but has evil in him. Whether or not he chooses to let the evil take over in times of adversity decides if he is civilized or not. The author creates this theme by using character conflict. In the novel, there are a couple main characters. Out of the main characters two stand out the most because of their opposite qualities. One of these boys is named Ralph, a boy with â€Å"...fair hair† (6). He meets up with a boy named Piggy and they call all the boys on the island together using a conch shell. A group of choir boys join the group. AfterShow MoreRelatedTheme Themes In Lord Of The Flies716 Words   |  3 Pages Golding Theme Essay The author of the book Lord of the Flies, William Golding published this loss of innocence fiction novel post World War II. During this time, the Nazi’s were being heavily criticized by the public for supporting Hitler’s evil ways. In this allegory Golding’s central theme is depicted in this excerpt, â€Å"It was simply what seemed sensible for me to write after the war when everyone was thanking God we weren’t Nazis† (Golding). This theme is an accurate representation of the storyRead More Themes in Lord of the Flies Essay682 Words   |  3 Pages William Goldning’s Lord of the Flies is an allegorical novel where literary techniques are utilized to convey the main ideas and themes of the novel. Two important central themes of the novel includes loss of civilization and innocense which tie into the concept of innate human evil. Loss of civilization is simply the transition from civilization to savagery; order to chaos. The concept of loss o f innocense is a key concept to innate human evil because childhood innocense is disrupted as the groupRead MoreTheme Of Lord Of The Flies And The Guide Essay1407 Words   |  6 PagesMD. Moazzam Hossain ID NO. 133013040 ENG 302 The Novel-1 Submitted to: Ms Arifa Rahaman Date: 09.12.2015 Theme of ‘Lord of The Flies’ and ‘The Guide’ ‘Lord of the flies’(1954) and ‘The guide’(1958) are the two novels written by famous novelists William Golding and R.K. Narayan. ‘Lord of the Flies’ portrays the story of a group of British boys trapped on an abandoned island who try to administrate themselves with catastrophic results and On the other side, R.K. Narayan quite consciouslyRead MoreThe Theme of Lord of the Flies Essay930 Words   |  4 Pagesas they knew it deteriorates. Lord of the Flies is influenced by the authors life and experiences. Goldings outlook on life changes, due to his heavy involvement in W.W.II, to his current philosophy that quot;The shape of society must depend on the ethical nature of the individual, and not on any political system however apparently logical or respectablequot; (Baker, 1965). nbsp;nbsp;nbsp;nbsp;nbsp;The major theme that Golding develops in Lord of the Flies is the deterioration of rules andRead MoreLord Of The Flies Theme Essay754 Words   |  4 PagesLord Of The Flies Imagine you were stranded, with a bunch of other kids your age. Seeing that there is no authority, no law; wouldn’t anyone feel strange? Wouldn’t one feel the necessity to set forth a few rules, to maintain everyone’s sanity? In the book, Lord Of The Flies by William Golding, the hidden brutality of one’s self becomes their worst nightmare. The theme of this story is: without structure and rule our basic ideas of how to treat other people and what is right or wrong will be lostRead MoreTheme Of Fear In Lord Of The Flies1006 Words   |  5 Pagesinto a more savage primitive like nature, and others want to curl up into a ball and wait for something or someone to help them. William Golding in the book Lord of The Flies uses fear throughout the whole book to make the reader feel more â€Å"on edge† when they’re reading the book. The main characters that are more predominant with this theme are Jack, Samneric, Piggy, and Ralph. Jack descends into the more savage like nature, while as Ralph is the complete opposite and believes they should be civilizedRead MoreThe Theme of Lord of the Flies Essay2118 Words   |  9 PagesThe theme of Lord of the Flies has been questioned and speculated about for decades. To answer the critics, Golding said that the theme was to trace the problems of society back to the sinful nature of man. The theme of Lord of the Flies has been questioned and speculated about for decades. To answer the critics, Golding said that the theme was to trace the problems of society back to the sinful nature of man. He wrote the book to show how political systems cannot govern society effectivelyRead MoreLord Of The Flies Innocence Theme Essay927 Words   |  4 PagesTherefore, as the boys turn to savageness, they lose their innocence and display evil.   Ã‚  Ã‚   In a literary criticism done by Gale Student Resources, the major theme pointed out is that there is an element of evil within us all. In the story, Golding shows that the young boys are capable of evil acts. The innocence is not within the children. (â€Å"Lord of the Flies†)   Ã‚  Ã‚   In many instances, the behavior among the boys is rapidly changed to savageness. Specifically, pigs become a big part in the route to evil andRead MoreTheme Of Fear In Lord Of The Flies1038 Words   |  5 PagesRecognizing Aspects of Fear We fear what we cannot see, we fear the unknown and it forces society to juristically change because it’s a part of human nature. In Lord of The Flies, by William Golding, Fear has been portrayed explicitly throughout, as fear is the source of conflicts within the boys, by affecting the nature and civilization on the island itself between the rivalry of Ralph and Jack and the through the decent into savagery causing fear to one another which had subsequently changeRead MoreTheme Of Pathos In Lord Of The Flies869 Words   |  4 PagesLord of the flies is a classic that uncovers the dark and disastrous personality of the most decent human being. The author, William Golding, uses pathos to bring an emotion of tragedy into the book which helps the reader to pick up on the the underlying messages about people. A form of logos can be picked up throughout the story as well by the description of the of insanity or backstabbing that is usually associated with stranding and inclosure. The book begins with a plane full of schoolboys

Marketing Strategy Study Guide Free Essays

MKT 850 Study Guide Chapter 5 * SWOT Analysis: * One of the most useful tools in analyzing marketing data and information * Links company’s situation analysis and development of marketing plan * Uses structured information to uncover competitive advantages and guide selection of the strategic focus of the marketing strategy. * Broken down into: * Strengths, Weaknesses, Opportunities Threats * Productive SWOT (manager should†¦) : * Use a series of SWOT analyses focusing on specific product/market combinations * Search for competitors both present and future Collaborate with other functional areas by sharing information and perspectives * Examine issues from the customers perspective by asking employees: * What do customers believe about us as a company? * Which of our weaknesses translate into a decreased ability to serve customers? * Looks for causes not characteristics considering the firms resources for each part * Separate internal and external issues using this key t est: * Would this issue exist if the firm did not exist? * If yes, issue classified as external * Strengths Weaknesses: Exist because of resources by the firm, or due to the nature of key relationships between the firm and its customers/employees/outside organizations * May be leveraged into capabilities (strengths) or overcome (weaknesses) * Meaningful only when they assist or hinder the firm in satisfying customer needs * Opportunities Threats: * Not potential marketing actions. Issues/situations that occur in the firm’s external environments. We will write a custom essay sample on Marketing Strategy Study Guide or any similar topic only for you Order Now * Not ignored as the firm gets caught up in developing strengths and capabilities for fear of creating an efficient, but ineffective organization. Stem from changes in the competitive, customer, economic, political/legal, technological, and sociocultural environments. * SWOT Matrix: * Allows marketing manager to visualize the analysis * Serves as a catalyst to guide the creation of marketing strategies that will produce desired results. * Allows manager to see how strengths and opportunities might be connected to create capabilities that are key to meeting customer needs * Assesses the magnitude and importance of each strength/weak/opp/threat. * Competitive Advantage: Capabilities in relations to those held by the competition * Based on both internal and external factors * Based on reality and customer perception * Based on the basic strategies of operational excellence, product leadership, and customer intimacy. * Strategic Focus Establishment * Based on developing an overall conce pt or model that guides the firm as it weaves various marketing elements together into a coherent strategy * Tied to firm’s competitive advantage * Use results of SWOT as firm considers four directions of strategic efforts: * Aggressiveness Diversification * Turnaround * Defensiveness * Ensures the firm does not step beyond core strengths to consider opportunities outside its capabilities * Visualized through the use of a strategy canvas where the goal is to develop a value curve that is distinct from the competition * Downplay traditional industry competitive factors in favor of new approaches * Lays groundwork for development of marketing goals and objective, connects SWOT outcomes to the rest of the marketing plan. * Marketing Goals: Broad, desired accomplishments started in general terms. * Indicate the direction the firm attempts to move in, as well as the set of priorities will use in evaluating alternative and making decisions. * Should be attainable, realistic, intern ally consistent, comprehensive, and clarify the roles of all parties in the organization. * Involves some degree of intangibility * Marketing Objectives: * Specific and quantitative benchmarks that can be used to gauge progress toward the achievement of the marketing goals * Should be attainable with reasonable effort Continuous or discontinuous depending on the degree to which they depart from present objectives * Assigned to specific areas, departments, or individuals who have the responsibility to accomplish them Chapter Six * Buyer Behavior in Consumer Markets: * Often irrational and unpredictable as consumers say one thing and do another * Progress through five stages: * Need Recognition * Information Search * Evaluation of Alternatives * Purchase Decision * Post Purchase Evaluation Don’t always follow these stages in order or may skip stages * May be characterized by loyalty where consumers simply purchase the same product that they bought last time * Involves parallel sequencing of activities with finding the most suitable merchant. * Consider what product they want, and where to buy it * Can occur if a consumer is fiercely loyal to a merchant * Can be affected by: * Complexity of the purchase and decision making process * Demographics, Psychographics, and Sociocultural factors * Social influences: culture, social class, family, opinion leaders, reference groups. Situational influences: physical and spatial influences, social and personal influences, time, purchase task/usage, consumer disposition * Consumers Wants Needs: * Shouldn’t define needs as necessities because everyone has a different perspective on what constitutes a need * Needs occur when a consumers current level of satisfaction doesn’t equal their desired level * Wants are consumers desire for a specific product that will satisfy a specific need * Firm must understand basic needs fulfilled by its products. Allows firm to segment markets and create marketing programs t hat show needs into wants for their product * Most products are marketed on the basis of wants not need fulfillment * Wants are not the same as demand * Demand: occurs when the consumers ability and willingness to pay backs up a want for a specific product * Information Search: * Passive and Active: * Passive- consumer become more attentive and receptive to information * Active- consumer engages more aggressive seeking information search * Depends on several issues: Degree of risk * Level of expertise * Actual cost of search (time and money) * Culminates in an evoked set of suitable buying alternatives * Evaluation of Alternatives: * Translates needs into wants for specific products or brands * Evaluate products as bundles of attributes that have varying abilities to satisfy their needs * Priority of each consumers choice criteria can change * Want the product to be in the evoked set of potential alternatives * Constantly remind them of their company and products * Purchase Stage: I ntent to purchase and the actual act of buying are distinct concepts * Key issues: * product availability: how easy is it to get the product where the consumer is * possession utility: how easy is it to transfer ownership * Postpurchase Evaluation: * Outcome of buying process is linked to the development of long-term customer relationships. Closely follow customers’ responses to monitor performance and ability to meet customers’ expectations * Will experience one potential outcomes: Delight, satisfaction, dissatisfaction, or cognitive dissonance * Business Markets: * Purchase products for their use in their operations, like buying raw materials, buying office supplies, or leasing cars * Consists of four types of buyers: * Commercial markets * Reseller markets * Government markets * Institutional markets * Four unique characteristics not found in consumer markets: * The buyer center: economic buyers, technical buyers, and users * Hard and soft costs are equally importan t Hard- monetary price or purchase costs * Soft- downtime, opportunity costs, HR costs * Reciprocity: business buyers and sellers often buy products from each other * Mutual dependence: sole-source or limited-source buying makes both buying and selling firms mutually dependent * Business Buying Process: * Sequence of Stages: * Problem Recognition * Development of product specifications * Vendor identification and qualification * Solicitation of proposals and bids * Vendor selection Order processing * Vendor performance review * Can be affected by several factors including: environmental conditions, organizational factors, and interpersonal/individual factors * Market Segmentation: process of dividing the total market for a particular product or product category into relatively homogeneous segments or groups * Groups should have similar members, but groups must be dissimilar from each other * Fundamental decision of whether to segment at all Allows firms to be more successful due to the fact that they can tailor products to meet the needs of a particular market segment * Traditional market segmentation approach: * Used successfully for decades, not out of date, and are used by many of today’s most successful firms * Can be used in combination with newer approaches by the firm, depending on the brand/product or market in question * Successful segmentation: Must be identifiable and measureable * Substantial * Accessible * Responsive * Viable and sustainable * Avoid ethical/legally sensitive segments * Avoid viable segments that don’t match firm’s mission * Mass Marketing: no segmentation and is aimed at the total market for a product * Undifferentiated approach assumes all customers have similar needs/wants * Works best when needs are relatively homogeneous Advantage- production efficiency and lower marketing costs * Disadvantage- risky because a standardized product is vulnerable to competitors that offer specialized products that better mat ch customers’ needs * Differentiated Marketing: divides the total market into groups of customers having relatively homogenous needs, attempting to develop a marketing program that appeals to one or more of these groups * Necessary when customer needs are similar within a single group, but the needs differ across groups * Two options: * Multi-segment approach * Market concentration approach Niche Marketing: focusing efforts on one small, well defined market segment or niche that has a unique, specific set of needs * Requires that firms understand and meet needs of target customers. Although small in size, firms substantial share makes the segment highly profitable * Individualized Segmentation Approaches: * Viable due to advances in technology especially in communication and the internet * Organizations can now track customer with a high degree of specificity * Allows firms to combine demographic data with past/current purchasing behavior. Tweak marketing programs in ways tha t allow them to precisely match customers’ needs, wants, and preferences * Become more important in the future because their focus on individual customers makes them critical to the development and maintenance of long-term relationships * Expensive to deliver * Two important considerations: * Automated delivery of the marketing program * Personalization One-to-one Marketing: involves the creation of an entire unique product or marketing program for each customer in the target segment * Common in business markets where unique programs and systems are designed for each customer * Growing rapidly in consumer markets, in luxury or custom made products or services * Mass customization: providing unique products and solutions to individual customers on a mass scale * Cost-effective and practical due to advances in supply-chain management. real time inventory control) * Used frequently in business markets, especially electronic procurement systems * Permission Marketing: different f rom one-to-one marketing because customers choose to become a member of the firm’s target market * Commonly executed via opt in email lists * Advantage: customers already interested in firms offerings * Allows precise target of individuals, eliminating the problem of wasted marketing effort and expense * Identify Market Segments: selecting most relevant variables to identify and define the target market, many of which come from the situation analysis of the marketing plan. Isolation of individual characteristics that distinguish one or more segments from the total market (must have homogeneous needs) * Consumer markets involved examination of factors of one of these categories: * Behavioral segmentation: most powerful approach because it uses actual consumer behavior or product usage helps to make distinctions among market segments Demographic segmentation: divides markets using factors such as gender, age, income, and education * Psychographic segmentation: state-of-mind iss ues such as motives, attitudes, opinions, values, lifestyles, interests, and personality * Geographic segmentation: most useful when combined with other segmentation variables, geodemographic segmentation or geoclustering. * Business markets are based on types of market or on things such as: organization, characteristics, benefits sought/buying process, personal/psych characteristics, or relationship intensity. Top Marketing Strategies: * Based on evaluation of the attractiveness of each segment and whether each offers opportunities that match firms capabilities and resources * Single segment targeting, selective targeting, mass market targeting, product specialization, and market specialization. * Also consider issues related to noncustomers, like why they do not buy and finding ways to remove obstacles to purchase. Chapter 7 Product Strategy: at the heart of every organization and it defines what the organization does and why it exists * Creating a productive offering that is a bu ndle of physical (tangible), service (intangible), and symbolic (perceptual) attributes designed to satisfy customer wants/needs. * Strives to overcome commoditization by differentiating product offerings via the service and symbolic elements of the offering * Product Portfolio: * Used in both consumer (convenience, shopping, specialty, etc. and business markets (raw materials, process materials, installations, etc. ) * Used in most firms due to the advantages of selling a variety of products * Consists of a group of closely related product items (product lines) and the total group of products offered by a firm (product mix) * Involves strategic decisions such as variety and assortment of offerings * Can create benefits including: economies of scale, package uniformity, standardization, sales and distribution efficiency, etc. Service Products Challenges: stem from the intangibility of services. Other characteristics include simultaneous production/consumption, and perish ability/cli ent based relationships * Other issues: * Experience problems in balancing supply and demand * Time and place dependent because customers must be present for delivery * Customers have a difficult time evaluating quality of service before it is purchased * Quality of service is often inconsistent and hard to standardize * Need for some services are not always apparent to customers. Service marketers often have trouble tying offerings to needs * New Product Development: vital part of a firm’s efforts to sustain growth and profits * Six strategic options related to newness of products: * New-to-world products (discontinuous innovations)- which involve a pioneering effort by a firm that leads to the creation of an entirely new market * New product lines- represent new offerings by the firm, but they become introduced into established markets * Product line extensions- supplement an existing product line with new styles, models, features, or flavors * Improvements/Revisions of existing products- offer customers improved performance or greater perceived value * Repositioning- targeting existing products at new markets or segments * Cost reductions- modifying products to offer performance similar to competing products at a lower price * Depends on firms ability to create differential advantage for the new product * Proceeds through five stages: * Idea generati on * Screening and evaluation * Development * Test marketing * Commercialization * Branding Strategy: selecting the right combination of name, symbol, term, and design that identifies a specific product * Two parts: * Brand name: words, letters, and numbers * Brand mark: symbols, figures, or a design * Critical to product identification and factor used by marketers to differentiate a product from its competition * Successful- capture product offering in a way that answers a question in consumers mind * Involves many attributes that make up the way customers think about brands: * People (employees and endorsers) * Places (country of origin) * Things (events, causes, third party endorsements) * Other brands (alliances, the company, extensions) * Advantage- make it easier for customers to find and buy products * Four key issues: * Manufacturer vs. private-label brands- private label brands are more profitable than manufacturer brands for the retailers that carry them. Manufactured brands have built-in demand, recognition, and product loyalty. * Brand loyalty- positive attitude toward a brand that causes customers to have a consistent preference for that brand over all competing brands in a product category. Three levels: brand recognition, brand preference, and brand insistence * Brand equity- the value of a brand or the marketing and financial value associated with a brand’s position in the marketplace. * Brand alliances- branding strategies, such as co branding that involve d eveloping close relationships with other firms. * Packaging and labeling: * Part of developing a product, its benefits, its differentiation, and its image * Issues such as color, shape, size, convenience of the package or container * Are often used in product modifications/co branding to reposition the product or give it new features. * Vital in helping customers make proper product selections * Important environmental and legal consequences * Differentiation and Positioning: Creating differences in the firm’s product offering that set it apart from competing offerings (product differentiation) and the development and maintenance of a relative position for a product in the minds of the target market (product positioning) * Can be monitored through perceptual mapping- a visual, spatial display of customer perceptions on two or more key dimensions * Based on the brand, but also product descriptors, customer support services and image * Includes positioning strategies to strengt hen current position, reposition, or reposition the competition * Managing Products and Brands over time: * Traditional product life cycle five stages: Development: a time of no sale revenue, negative cash flow and high risk * Introduction: time of rising customer awareness, extensive marketing expenditures, and rapidly increasing sales revenue * Growth: time of rapidly increasing sales revenue, rising profits, market expansion, and increasing numbers of competitors * Maturity: time of sales and profit plateaus, a shift from customer acquisition to customer retention, and strategies aimed at holding or stealing market share * Decline: time of persistent sales and profit decreases, attempts to postpone the decline, or strategies aimed at harvesting or divesting the product * Influence by shifts in the market, or actions of the firms within the industry as they constantly reinvent themselves. Chapter 8 * Pricing: * Key factor in producing revenue for a firm * Easiest of all marketing variables to change * Important consideration in competitive intelligence * Only real means of differentiation in mature markets that are commoditized * Among most complex decisions to be made in developing a marketing plan * Sellers Actions regarding Price: Tend to inflate prices to receive as much as possible in exchange * Consider four issues in pricing strategy: * Costs * Demand * Customer value * Competitors’ prices * Have increased power over buyers when products are in short supply, high demand, or good economic times. * Buyers Actions regarding Price: * See prices as being lower than the market reality dictates * Two issues: * perceived value * price sensitivity * Considered value to be the ratio of benefits to costs. â€Å"More bang for the buck† * Increased power over sellers when large number of sellers, economy is weak, product information easy to obtain, or price comparisons are easy to make * Cutting prices: Viable means of increasing sales, moving excess inventory, or generating short-term cash flow * Based on two general pricing myths: * When business is good, a price cut will capture greater market share * When business is bad, a price cute will stimulate sales * Risky because a price cut must be offset by an increase in sales volume to maintain the same level of gross margin * Not always best strategy, maybe build value into the product instead. * Pricing strategy issues: * Pricing objectives * Nature of supply and demand in the market * Firms cost structure * Nature of competition and the structure of the industry * Stage of the product life cycle * Firms cost structure: Typically associated with pricing through breakeven analysis or cost-plus pricing * Not be the driving force behind pricing strategy because different firms have different structures * Used to establish a floor below which prices cannot be set for an extended period of time * Pricing Strategy in Services: * Critical as price may be the only cue to quality in ad vance of the purchase experience * Becomes important and more difficult when: * Service quality hard to detect prior to purchase * Costs associated with providing the service are difficult to determine * Customers are unfamiliar with the service process * Brand names are not well established * Customers can perform the service themselves * Service has poorly defined units of consumption Advertising within a service category is limited * Total price of the service experience is difficult to state beforehand * Often based on yield management systems allowing a firm to both control capacity and demand in order to maximize revenue and capacity utilization * Yield management: knowing when and where to raise prices to increase revenue or to lower prices to increase sales volume. * Implemented by limiting the available capacity at certain prices, controlling demand through price changes, and overbooking capacity * Common in services characterized by high fixed costs and low variable costs, like airlines, hotels, rental cars, cruises, etc. Allows firm to offer same basic product to different market segments at different prices * Price elasticity of demand: * Customers’ responsiveness or sensitivity to changes in price * Inelastic: quantity demanded does not respond to price changes * Elastic: quantity demanded is sensitive to price changes * Unitary: changes in price and demand offset, keeping total revenue the same * Not uniform over time and place because demand is not uniform * Price Sensitivity Increases: * Substitute products are widely available * Total expenditure is high * Changes in price are noticeable to customers * Price comparison among competing products is easy Price Sensitivity Decreases: * Substitute products are not available * Products are highly differentiated from the competition * Customers perceive products as being necessities * Prices of complementary products go down * Customers believe the product is worth the price * Time pressures o r purchase risk are involved for consumers * Major base pricing strategies include: * Market introduction pricing: used of price skimming or penetration pricing when products are first launched into the market * Prestige pricing: intentionally setting prices at the top end of all competing products in order to promote an image of exclusivity and superior quality Value-based pricing (EDLP)- setting reasonably low prices, but still offering high quality products and adequate customer service * Competitive matching- charging what is considered to be the â€Å"going rate† for the industry * Nonprice strategies- building a marketing program around factors other than price * Strategies for adjusting prices in consumer markets: * Promotional discounting: putting products on sale * Reference pricing: comparing the actual selling price to an internal or external reference price * Odd-even pricing: setting prices in odd numbers, rather than in whole, round numbers * Price bundling: bri nging together two or more complementary products for a single price * Strategies for adjusting prices in business markets: Trade discounts: reducing prices for certain intermediaries in the supply chain based on the functions that they perform * Discounts and allowances: giving buyers price breaks, including discounts for cash, quantity or bulk discounts, seasonal discounts, or trade allowances for participation in advertising or sales support programs * Geographic pricing: quotes prices based on transportation costs (distance) * Transfer pricing: pricing when one unit in an organization sells products to another unit * Barter and countertrade: full or partial payments in goods/services/buying agreements rather than in cash * Price discrimination: charging different prices to different customers * Dynamic Pricing: * Started to replace fixed pricing in many product categories * Growing in importance and popularity due to the growth of online auction firms * Three pricing levels: * O pening position * Aspiration price Price limit * Long process, but is most logical and systematic way for two parties that don’t initially agree to reach agreement * Legal Ethical Issues of Pricing: * Price discrimination: different prices to different customers. Illegal unless its basis is the actual cost differences in selling products to one customer relative to another. * Price fixing: when two or more competitors collaborate to set prices at an artificial level * Predatory pricing: firm sets prices for a product below the variable cost to drive out competitors or out of the market * Deceptive pricing: firm intentionally mislead customers with price promotions. How to cite Marketing Strategy Study Guide, Essay examples

Wuthering Heights Essay Research Paper Set in free essay sample

Wuthering Highs Essay, Research Paper Set in England on the Yorkshire Moors in the nineteenth century, Emily Bront? # 8217 ; s fresh Wuthering Heights is the narrative of lovers who try to defy the separation of societal categories and maintain their love alive.The chief characters, Catherine Earnshaw and Heathcliff grew up on a in-between category English countryside bungalow called Wuthering Heights. Heathcliff was the retainer and Catherine the girl of the proprietor of Wuthering Heights. As kids, Heathcliff and Catherine were the best of friends, a friendly relationship which turned to love with the coming of age. Catherine married a adult male of the upper category society and was forced to stop her love matter with Heathcliff. Catherine was happy in her matrimony at first but subsequently became overwhelmed with her desire to be with Heathcliff. She was forced to separate the difference between her love for Heathcliff and her love for her new life with money. We will write a custom essay sample on Wuthering Heights Essay Research Paper Set in or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the terminal, Catherine Earnshaw? s hubby, Edgar Linton, died and Catherine eventually realized that money and societal category were non every bit fulfilling as her desire to hold passion in her life, a desire which could merely be met by Heathcliff. Throughout the book, Catherine tried to detect who she was and what precisely she wanted. In chapters 6 and 7, Catherine thought that she had eventually discovered who she was and what she wanted. These chapters are the pinnacle of the narrative. It was the point in the book where the societal categories were determined and Catherine? s love for Heathcliff was forced to be supressed. Heathcliff and Catherine were still yo ung and playing together innocently one day. This was before Catherine became a member of the upperclass society and realized that she could not love Heathcliff because of his social class. Heathcliff and Catherine wandered beyond the secure gates of Wuthering Heights to a large estate owned by Edgar Linton called Thrushcross Grange. They spyed through one of the windows and were caught by Linton. Heathcliff managed to escape in time but Catherine injured herself and was taken in by Linton?s servants. Catherine stayed at Thrushcross Grange while Heathcliff return! ed to Wuthering Heights. She stayed at the estate for several weeks being nursed by Linton and his servants. The time she spent with Linton caused her to fall in love with him, causing her to permanently be separated from Heathcliff and the lower class life she used to know. Catherine became so absorbed in her new life that she forgot about Heathcliff and the pain he was feeling, until she realizes that there was somethin g missing in her life. She finally knew that in order for her to become a whole person, she needed to be with her other half, Heathcliff.Although there are many different important messages in this novel, the main value is the changes which occur in and between the characters. It is a love story which deals with the social classes and the supression of true feelings. Wuthering Heights is a tragedy because of what happens when the characters finally discover what was truely meant to be. Wuthering Heights bestowes a moral value onto the reader of discrimination and true heart-break.

Multi-Narrative Essay Example

Multi Multi-Narrative Essay Multi-Narrative Essay How Collins portrays Victorian attitudes will also be examined in this essay. Not much Is revealed about MISS. Clack In any of the narratives apart from hers. Collins gives her a voice for a specific reason. Through her he can criticism the other characters without criticizing them directly and this gives more depth to the novel. In Footbridges first narrative we learn very little about Miss. Clack but his narrative introduces us to the character of Miss. Clack. As we know very little about her it creates a sense of suspense, as she becomes another part of the puzzle of who stole he Diamond. In her narrative we get an Insight to what Miss. Clack Is really like. She Is shown to have a curious nature, as she says, l waited for a minute or two, more than a minute or two. This is said when Miss. Clack is considering who had entered the house. Because of her curiosity and suspicion, the reader Is also curious and suspicious. What Miss. Clack discovered was Geodesys proposal to Rachel. If Collins had not set the style as a multi-narrative structure then this important piece of information would not have been revealed to us. No other character Is as curious as Goodbye than Clack, so she Is the only one who found out about his proposal. She also keeps enquiring throughout the narrative about the secret which Rachel and Mr.. Brief hold. This makes the reader suspicious as to what information is being withheld from Clack. We also find out more about Victorian attitudes due to the multi-narrative structure, as each character has their own views on events, and the reader can see how different classes treat the same events. MISS. Clack Is born of a higher class, and this Is shown by her arrogance and It can be seen that she Is also stuck In her class spite the poorer circumstances at the point when she is writing. She wants to be accepted by the upper classes and does not want to be downgraded. She moves to a little town and her excuse for this is for economys sake. People in Victorian times saw class as an important matter, and they would strive to be in the best circles they could possibly be in. This Is why Clack Justifies her move, as she does not want people to tank seen NAS move Tort toner reasons, sun as a lack AT money . Nils snows she is prepared to Justify and maybe change details to Justify events or actions. Clack is also very religious as she reinforces her statements with religious words. My sacred regard for truth is This suggests she is very religiously minded, as were most Victorians of that day and age, who thought there main aim should be getting to heaven. She is strictly religious, and her strictness is also portrayed in her narrative. She had a strict routine and liked to keep things ordered, and not vary them. In the same order, same place, even the same chair. This sho ws Clack has a very disciplined way of doing things, meaning her account is useful for giving us the right vents in the right order. Sergeant Cuffs narrative is set out in Just the way the reader would expect a detective to write. He gives his opinions and thoughts about the theft of the Diamond along with an explanation of why he believes what he believes what he believes. He backs up his explanation with evidence. He believed Goodbye was killed by being smothered with a pillow from his bed, as he was found with the pillow of the bed over his face. Although this seems trivial it is an underlying principle of his personality. He feels the need to explain every event that happened and not Just state what happened. This is what makes the reader believe Sergeant Cuff must be right as he explains his views, unlike some of the characters. Cuffs intellectualism is also shown in his narrative along with his Just views, which makes the reader inclined to trust his Judgment. Sergeant Cuffs narrative is important as it shows how Collins has made him very inquisitive. He says l shall endeavourer showing he is interested in finding out more. It is this inquisitiveness that sets off a widespread detective-fever amongst the other characters, victims and suspects alike. This fever spreads from Franklin Blake, to Gabriel Bettered, to Matthew Brief, to Mr.. Marguerite, to the three Indians and widens the net of suspicion, the opposite of what is trying to be achieved. Cuff makes many predictions as to what has happened, although not all of them have solid evidence. When writing about who committed the murder, he puts, There is here moral if not legal evidence that the murder was committed by the Indians. As it is not legal evidence, the reader is not totally sure if it was the Indians who committed the crime, and this brings a sense of suspense, as the crime may have been committed y someone other than the Indians. Here Collins is trying to show equality and there should not be a prejudice against the Indians. Just because they are different it doesnt make them inferior and have different morals, meaning they are prepared to steal. The sense of suspense is maintained throughout the novel due to the multi-narrative structure. Where one narrative ends and the sense of mystery seems to have settled down a new narrative begins and a new sense of mystery is brought about. Using character who hadnt played a role in the previous narrative, suspense is kept throughout the novel. A new perspective on the mystery is given in each narrative Ana Day ten time ten reader NAS Decode accustomed to one perspective, ten next perspective begins and constant suspense is achieved throughout the novel. Ezra Jennings narrative is set out differently from the rest as it is comprised of extracts from his Journal. This means that everything he writes in there he believes to be the truth. Because of the multi-narrative structure some of the narratives could have an altered version of the truth and might not give an accurate view of the occurring events, leading the reader astray. Jennings has an outsider role in the evolve as he is the doctors assistant and because he is associated with medicine he is not popular, as the Victorians were suspicious of the medical profession. Collins tries to show everybody should be accepted throughout the play and this is finalized with the outsider character being the one to solve the mystery. This is also shown as Roseanne, one of the maids, is an outsider but she plays a large role in the novel and Collins also tries to create sympathy for her. Jennings was the character who was mainly responsible for solving the mystery of the Diamond through scientific nature, which can be compared to forensic evidence. The Moonstone was the first novel to explore forensic science and it showed how at this point of the Victorian era, they were advancing in the new science of criminology. Collins purposely makes the detective expert (Sergeant Cuff fail in solving the mystery while the scientific man (Ezra Jennings) succeeds. This shows Collins could have been making the point that the Victorians were now starting to put more and more faith into science, although they still were suspicious about it. Bettered says Jennings has a medical enterprise. This proves that he is a scientific man and the other characters can see that. Jennings also accepts he is a scientific man, showing it is proud to be so in the eyes of the Victorians. He says Science sanctions my proposal, fanciful as it may seem. Jennings is the one who introduces the idea of the opium causing Franklin Blake to act to take the Diamond. He explains that Franklin was not in his right mind when he took it, and was in a state of sleep-walking. Because Flakes mind was on the Diamond when he went to sleep the opium made him concentrate on this when it took effect. However because people were suspicious at the time of medical practice Jennings did not voice his opinion straight away. Jennings is introduced as a mystery to us, and all we know is that he is Dry. Candys assistant. This creates suspense as he has been mentioned in the other narratives as well but the reader is still suspicious of him as they know little about him. Gradually Collins presents more of him, and the reader finds out Jennings is part English and part Indian. Jennings holds a mysterious place at the heart of both worlds, Just like he is at the heart of the novel. His experiment on Franklin Blake reveals the suspicion the English had against the three Indians should be returned upon them, as in the end it is one of their own, Goodbye Blithest, who played the major role in the crime. I believe using multiple voices had the desired effect that Collins wanted it to. It created suspense throughout the novel and a feeling that nothing was definitive and anything could change to alter the path of the novel. This technique especially works in a detective novel as details are crucial and if these details are mixed, which is done using multiple voices then a lot of suspense and uncertainness is caused.

Bonny Lee Bakley, Murdered Wife of Actor Robert Blake

Bonny Lee Bakley, Murdered Wife of Actor Robert Blake Bonny Lee Bakley was not a good girl. She was a con artist who used sex and deception to bilk men- many of the rich and famous- out of their money, and their children out of their inheritance. She was shot to death in May 2001 and her husband at the time, actor Robert Blake, was charged with the crime. Still, there was a long list of other people with a motive. Bakleys Childhood Years Bonny Lee Bakley was born June 7, 1956 in Morristown, New Jersey. As a young girl, her dreams were similar to others her age, to one day become rich and famous. Perhaps her impoverished home helped to drive these fantasies. Or, perhaps the desire to leave her hometown and begin her road to stardom grew deeper after she suffered from sexual abuse by her father. Whatever the cause, her drive for stardom became a blind obsession. Marriage for Profit It is believed that Bakley felt ostracized as a child for being poor. She grew to be an attractive teen. She decided to try modeling, and she signed on with a nearby agency. Through the agency,​ she met an immigrant named Evangelos Paulakis, who was desperate to stay in the U.S. and needed to get married  to do so. Bakley agreed to marry him for a price, but not long after the two shared I dos, Bakley, with the money safely tucked away, ended the marriage, and Paulakis was picked by the authorities and deported. After high school, Bakley headed to New York to begin her climb to stardom. She started calling herself Lee Bonny. She managed to get various small modeling jobs, and even worked as an extra in a few movies. But her goal of becoming a star was not  happening. So, she set her attention on other ways to achieve, if not stardom, the fortune that came with it. Her focus switched from becoming a star to marrying one. Bakleys Sex Scam Business In her mid-twenties, Bakley married her cousin, Paul Gawron, a laborer who was street tough and prone to violent behavior. They had two children who Gawron mainly cared for while Bakley worked toward her new endeavor, a mail-order business that focused on scamming lonely men out of money. Had Bakley not chosen a less-than-desirable avenue, her  entrepreneurial  spirit mixed with her ability to market, organize, and profit in a highly competitive industry could have been admirable. Gawron and Bakley had a twisted and volatile marriage. Bakley, who was busy scamming money from men, sometimes in the couples bedroom, was satisfied to let Gawron stay home. He seemed to enjoy not having to work. But, by 1982, the marriage ended. Bakleys obsession to be in the inner circles of the famous mixed with the fact that she was not getting any younger. This motivated her decision to leave her kids in Gawrons care and head to Memphis, Tennessee, to the door of musical artist, Jerry Lee Lewis. Bakley Stalks Jerry Lee Lewis Bakleys money-making sex schemes coupled with her use of stolen credit cards and identification kept her mobile, and she was able to fly to locations where Jerry Lee Lewis was performing. Bordering stalking, Bakley  would often crash parties and show up at performances just to get in closer to Lewis. Finally, the two met around 1982, and a friendship developed. Jerry Lee Lewis and Bakley remained friends until Bakley became pregnant and told everyone that the childs father was Jerry Lee Lewis and that he was leaving his wife to marry her. When the child was born, Bakley named her  Jerry Lee and put on the ​​birth certificate, father undetermined. The friendship between Lewis and Bakley ended and baby Jerry Lee was sent to live with Bakleys ex-husband and her other children. Later it was discovered that Bakley made death threats against Lewiss wife. Bakleys Anything Goes Policy Bakleys address book filled up with names, some famous and some just rich. Names such as Robert DeNiro, Sugar Ray Leonard, and Jimmy Swaggart were found among the list. Bakleys sex business became bolder, and she advertised in sex magazines that she was a tri-sexual, meaning she would try anything once and her preference was sadomasochism, couples sex, and bisexuality. She swindled men out of hundreds of thousands of dollars with her anything goes claims. Bakley was arrested for trying to write bad checks to the tune of $200,000 and was sentenced to report to a penal farm on weekends for three years. In Arkansas, she was arrested for carrying more than 30 fake identifications and was placed on probation. When she completed her sentence in Tennessee, and her friendship with Lewis was over, she decided it was time to leave the South, and she headed to the land of fame and stardom- Hollywood. Bakley and Robert Blake Tie the Knot Bonny continued running  sex scams in magazines, and dating a few stars, one being Christian Brando. How she and Baretta star Robert Blake met, depends on who you ask. Bakleys sister said they met at a jazz club and bonded from across the room. Blakes attorney said Robert Blake did not even know her name and they had sex in the back of a truck, never in his home. Whatever is the truth, one thing was for certain; it was not a match made in heaven. Shortly after the affair began, Bakley told Blake that she was pregnant. Sources say Bakley was taking fertility pills as a way to trap the star into her web. When the baby was born, she named her  Christian Shannon Brando and listed Brando as the father. A  paternity test later proved the father to be Blake. Bonny Lee and Robert Blake married in November 2000, and Bonny moved into a guest house on the property. Bakleys Murder After only six months of marriage, in May 2001, Blake and Bakley went to dinner at Vitellos Italian Restaurant, where Blake was a regular customer. After dinner, the two walked to their car. According to Blake, he realized he left his revolver at the restaurant and left to retrieve it. When he returned to the car, he found Bakley with a gunshot wound to her head, dying in the front seat. Blake ran for help, but Bakley soon died. After a year of investigations, Blake was arrested and charged with the murder of Bonny Lee Bakley. On March 15, 2005, a jury of seven women and five men deliberated for more than 36 hours before returning a verdict of not guilty in the murder of his wife and not guilty on one count of soliciting someone to murder her.   Although acquitted in criminal court, the Baretta star was not so lucky in civil court, where a verdict does not need to be unanimous.  A civil jury decided 10 to 2 that  the tough-guy actor was behind the slaying and ordered him to pay Bonny Lee Bakley’s four children $30 million. Resources and Further Reading King, Gary C. Murder In Hollywood: The Secret Life and Mysterious Death of Bonny Lee Bakley. St. Martins, 2001.Bloom, Lisa. â€Å"Our Bodies, Ourselves: Clara Harris and Bonny Bakley.† Court TV, The Internet Archive, 13 Mar. 2003.

Is there a gender equality in Afghanistan, and have they empower women Research Paper

Is there a gender equality in Afghanistan, and have they empower women and give them the chance to represent the afghan society - Research Paper Example The HDI of Afghanistan as of 2014 is 0.468. The country became independent on 19th August 1919.The population of Afghanistan is 31,108,744 as of 2014. This includes approximately 2.6 million refugees who still live in neighboring areas like Iran and Pakistan. The only city in the country which has a pop0ltuon of more than one million is the capital city of Afghanistan, Kabul. Afghanistan is one of the poorest, least developed and most impoverished nations in the world. Throughput the history of Afghanistan, gender inequality has persisted in almost all segments of the Afghan society. The afghan women have experienced major oppression and violence that have resulted in the women of the country becoming oppressed and dominated beings in the country. The processes of oppression in the Afghan culture are deeply rooted and penetrate into the lives of the women in Afghanistan. As a result of all these practices and factors, the women in Afghanistan have started having very low level of self-consciousness have also internalized their images in the society as propagated by their male counterparts. The challenges that are inherent to the problem of gender inequality in Afghanistan are twofold in nature. On one side, the male counterparts of the society consider that the oppression and violence done against the women counterparts of the society are justified as per the socio cultural norms that have been practiced in the Afghan society in the traditional formats. In contrast, the women of the country have become oppressed by these episodes of violence and discriminations because the attitude and behaviors associated with subordination and suppression and being dominated are deeply entrenched in the cultural and social systems of Afghanistan. Thus, the extensive control of the male entities in the society on the woman and the existence of patriarchal arrangements in the rural and urban areas of the country have led to the men of Afghanistan

Writting assessmet Essay Example | Topics and Well Written Essays - 250 words

Writting assessmet - Essay Example He was against the concept of family life that was being developed by the bourgeoisie family whose priority had shifted to wealth from love. This exemplifies the contemporary democratic American family lifestyle as Marx predicted in his Communist Manifesto. 3. Karl Marx and Friedrich Engels, Communist Manifesto sheds light on the different classes created during that period. Clash and exploitation have been the main driving force of the relationship two main classes: The Bourgeoisie and the Proletariat. They both remain at conflict with each other because of their economic disparity as the Bourgeoisie Class is associated with wealth, politics and social power while Proletariat’s only source of power is their ability to work. While there remains a constant strive between the two, the irony was that they could not survive without each other. The Bourgeoisie needed the hard work of the Proletariat while the Proletariat was depended on the money and the work provided by the Bourgeoisie. The Proletariat fought for the power to prevent being exploited. It was perhaps on account of this constant striving that labor unions helped provide some power to the Proletariat during the American Steel Revolution. 4. Schumpeter pointed out that the entire society would be able to take advantage of the upsurge of total output. He further pointed out that it was the lower income status group that would be able to enjoy the most advantage. He attributed this prediction to the fact that as the income increased all over Europe, the buying power would eventually increase and people would be more willing to spend on buying and attaining new products and services. 5. David S. Landes, in his book, points out three principal reasons for increase in the average income of the common man in Europe after the Industrial Revolution. Firstly, machines took over the job of people and skills and mastery was no longer in demand; secondly, the concept of mass production where products were